Your Brief Guide to Creating a Small Business Marketing Plan

Any small business can undoubtedly benefit from having a marketing plan. Without one, you may find yourself floundering aimlessly. Whether you’ve considered drafting one of your own before or this is your first exposure to them, let’s take a closer at this brief guide to creating a small business marketing plan.

An Introduction to Creating a Small Business Marketing Plan

Any marketing plan requires a goal because a goal will give you a sense of direction. It’s not only having one goal either because there are short-term goals or long-term goals. A healthy mix of both will strengthen your plan and work out in the long term.

First, you need to know your objectives and who you are. Being centered will grant you the right perspective to start your business. Know yourself first before you take a look at others, and by knowing yourself, you can find out the best way to reach your objectives.

A mission statement shouldn’t be ignored. You know what you want to do, so write it down. Fall back to it when things get cloudy and you’re not sure of what to do.

How to grow website traffic with these 5 easy SEO Hacks

Know Your Audience

Your target market is next on the list. This is when you get into technical details such as demographics and more. To finish this section, you should conduct some market research and gain some insight as to who you might be competing against. Location, local economy, and other factors should be considered.

Some other information to write down includes their values, needs, and what they see as important. Combine this with a competitor analysis, because you’ll need to stand out among them. If you’re not unique in any way, you’ll find yourself struggling to grow. Find out about your competitors and see where you can beat them.

Stand Apart from Competition

In this vein, you should also write down what makes you different from the others. For example, your lamps last longer than others. This will be your selling point. Work on pricing next, taking into account your competitors’ prices. Try to figure out what works best.

Some other sections to add are promotion plans, your budget, action plans, metrics, and more. Being clear on these will reduce the chances of failing and confusing yourself. Being grounded with a solid plan will help you go far.

Is a Small Business Marketing Plan Right for You?

What do you think about this brief guide on writing a marketing plan for your small business? Are there any other steps you can think of? For more information about small business marketing plans, please visit our website to learn more!

If I Made a One-Page Marketing Plan For a Small Business, What Should I Include?